"There's a mole, end the deal!"
-- From The Hong Kong gangster film Infernal Affairs
A classic line
Now it's reality all around us.
01 "Normal State" of Intellectual Property Infringement
In recent years,
Movies and TV series during and before the broadcast
The source of the film will be leaked in the network spread events
Even other countries that place particular emphasis on intellectual property
Similar infringement incidents also happen from time to time
Christmas Eve 2016
Well-known piracy organization "Hive-CM8" announced a comeback
And through the Internet to share many Hollywood blockbusters in advance
Including La La Land and Hidden Figures
The group also released "Steve Jobs" and other titles
Hd pirated resources for several popular movies
And movies and TV dramas are leaked ahead of time
It's like a company/brand has had its core data leaked
The rights and interests have been greatly violated
In the early stage, huge manpower and material resources were spent on research and production
Later period should bear economic loss alone however
This has brought huge obstacles to the development of major enterprises/brands!
02 Protecting intellectual property rights is protecting innovation
Exclusive rights as the product of human intellectual labor
To introduce achievements including technological innovation into economic life
With the sustained and steady development of China's economy,
Copyrights, patents and trademarks proliferated
Some people say that domestic technological innovation
It's been followed by running
Turn your head and run and lead in some areas
But here we are
What about cosmetics, where competition is particularly fierce?
Deputy Director of Intellectual Property Center, Chinese Academy of Social Sciences
Li Shunde, a researcher at the Law Institute, analyzed:
"The reason why similar torts are inadmissible
It is not because our intellectual property laws and regulations are not perfect,
It is mainly
The protection of intellectual property rights at the law enforcement level is weak."
Does that make you more anxious?
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And product appearance as a platitude property rights topic
Because it's in the production process
Influenced by materials, workmanship, printing and many other factors
OEM professional is one of the tools
First of all, the appearance design of the product should be combed and highlighted.
Product efficacy precise wording and strictly in accordance with national regulations,
Avoid forbidden words, false content and propaganda content that produces consumer ambiguity;
For effective skin care products (with whitening and anti-aging effects),
Must hold the national makeup special certificate to market promotion.
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Packaging and printing
A decorative pattern, pattern, or text printed on a package
To make the product more attractive or illustrative.
This period should also be brand customer demand
The common design and printing process will be slightly expanded to share:
1, hot stamping
The scientific name is hot press transfer printing, referred to as thermal pad printing, commonly known as bronzing, hot silver.
Heat the metal plate. The foil. Embossed gold words or designs on printed matter,
With the rapid development of hot stamping foil and packaging industry, the application of anodized aluminum bronzing is more and more widely.
UV is ultraviolet, UV is short, "UV transparent oil" is the full name
Rely on ultraviolet radiation to dry curing ink.
UV ink are offset printing, silk screen, inkjet, pad printing, and other fields, the traditional printing industry is refers to the UV printing quality effect craft, is what you want on a printed pattern overlying a layer of light oil (light, matte, crystal Mosaic, etc.), the main effect is to increase product brightness and art, surface protection products, its high hardness and corrosion resistance of friction, not easy to scratch, etc., Some laminating products are now changed to UV, can meet the requirements of environmental protection, but UV products are not easy to bond, some can only be solved by local UV or grinding.
3, hit convex, embossing
Scientific name for imprint, by pressure to make the printing object to produce local changes to form a pattern of the process, it uses a concave and convex mold, under a certain pressure, so that the printed material plastic deformation. In order to print the surface of artistic processing. Divided into cheap common etching version and expensive laser engraving version of two.
5, monochrome printing
Monochrome printing refers to the use of a plate printing, it can be black plate printing, color plate printing, or spot color printing. Spot color printing refers to a special color required in a special modulation design as the base color, through a printing plate. Monochrome printing is more widely used, and will also produce rich tone, to achieve satisfactory results.
6 and labeling
That is, the printed paper presses a layer of transparent plastic film, crystal film, light film and matt film, presenting different texture.
That is, on the paper, brush a layer of glue, and then stick a layer of similar fluffy material, so that the paper looks and feels a little flannelette feeling.
Die-cutting is a kind of cutting process of printing post processing, die-cutting process can make printed matter or other paper products in accordance with the design of the graphics to produce die-cutting knife version for cutting, so that the shape of printing matter is no longer limited to straight edge right Angle.