Half of December is coming to an end, which means there's only half a month left in 2020. As time flies, 2020 is a special year. Not long after the beginning of the year, the world encountered COVID-19, which not only seriously affected the global economy, but also brought about many health problems.Many industries have been hit hard by the epidemic, which has directly caused many people to lose their jobs. Tourism is one of the hardest hit sectors, with hotels, airlines, cruise lines, tourist attractions and travel agencies all are suffered. Quadranteco, as a qualified hotel amenities supplier, although affected by COVID-19, but still very grateful that can get orders with old customers' support, coupled with our hard studying, we have launched hand sanitizer and new sets of skin care products, have supported we walked all the way to the present. We never forget the beginner's mind, and will continue to make good product in return for all the support elements of customer!
Although the first half of the travel market data was pale, we still believe that the crisis is also the chance. As can be seen from the number of tourists during the Qingming holiday, The May Day Golden Week and the Dragon Boat Festival holiday, domestic residents' demand for tourism remains strong. The tourism market began to pick up in the second half of this year as the government gradually opened up cross-province group Tours. With the epidemic prevention and control becoming normal, the reservation system has also become a normal management means for scenic spots. After the implementation of the ticket reservation system in some popular scenic spots, the passenger flow monitoring has been effectively strengthened. "Booking tourism" enables tourists to return to rational travel from blind play; change from a cursory tour to a deep tour. Tourists have more and more free time and more and more planned travel.
Among the three pillars of the tourism market, outbound tourism and inbound tourism are suspended. The original demand for outbound tourism is transferred to the domestic tourism market, and domestic tourism will embrace a huge development opportunity. For example, local tours during the Dragon Boat Festival holiday are the most popular, with nearly 40% of tourists choosing local (provincial) tours due to the epidemic. The peripheral tourism market now accounts for almost half of the tourism market.
In addition, the epidemic has helped to mature the market for customized Tours. Compared with group Tours, customized Tours allow tourists to arrange their travel time at will, stay in their favorite hotels, taste their favorite food, and experience their favorite travel items, so as to provide tourists with personalized services. As December is coming to an end and China's winter vacation is coming, study Tours are becoming more and more popular. Some parents will take their children to participate in the study Tours organized by travel agencies or free Tours. While relaxing, they can also visit the beauty of China's mountains and rivers, appreciate the significance of classical architecture, and appreciate the beauty of local customs and practices in China. Despite the recent rebound of the epidemic, many people choose short distance travel during winter vacation and Spring Festival, such as traveling around their cities. After nearly a year of fighting against the epidemic, we are more aware of the importance of rational travel.
Let's take a look at the recent data. According to the estimation of the China tourism academy, during the National Day Mid-Autumn festival holiday, China received a total of 637 million domestic tourists, a year-on-year recovery of 79.0%. Domestic tourism revenue reached 4.66656 trillion yuan, a recovery of 69.9%. In the long run, the favorable trend of tourism remains unchanged. The tourism industry began to get better, also took advantage of the opportunity to drive the hotel supplies market economy. During this year, we settled down and thought a lot. We also cooperated with Guangzhou laboratory to develop new hotel amenities, so as to provide more choices for the market. For shampoo, conditioner, body wash, moisturizer or hand sanitizer, we've adopted a new formula and made new changes to the product's appearance and packaging, aiming to give users a better experience.
As the year 2020 draws to a close, we look forward to an soon recovery of the tourism industry in 2021. Whether it is outbound, inbound or domestic tourism, all could be well developed and continue to grow for the better. Quadranteco will continue to do best and contribute our best spirit to the tourism industry.
